Curiously Strong Brand Identity

25th July, 2007: Posted by glpease in Enjoyment

The other day, I was compelled to pick up a couple tins of the Original Celebrated Altoids, the Curiously Strong peppermints that have been an almost constant fixture in my house since I was a lad. I can easily remember the first time I popped three of the little lozenges into my eagerly waiting gob, and thought my head would leave my neck, and rocket into orbit from the rsulting blast of curiously strong peppermint multiplied by three. Lesson learned. Even a single Altoid was intense enough to make the senses take serious notice. Peppermint isn’t a match for capsaicin for a pure incendiary wallop, but it freshens the mouth, settles an upset stomach, and can be pleasantly refreshing. Altoids did their job with aplomb, if not a bomb. Read more…»

Embarcadero - A Point of Departure

2nd July, 2007: Posted by glpease in Tobacco, Stories

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As the release of Embarcadero, the newest entry in the Fog City Select approaches - begin looking for it in mid July - I’ve been asked a few questions about it. What was the inspiration for this blend? What did you have in mind? What’s it like? Why Embarcadero?

They’re fair questions, and I had to do quite a bit of probing into some of the dusty bric-a-brac shelves of my mind to come up with something that would pass for reasonable answers; after all, it’s been a few months since I started working on it, and a whole host of synapses have fired since then, or so I’d like to think. Read more…»